- 20% – percent of our enrollment goal we’ve reached in these early weeks. (Enrollment will continue through March.)
- 50% – percent of enrolled customers who have started their layaway payments.
- 1000 CFA – most popular scratch card sold to date.
The numbers are pretty motivating – for a completely new program and a new method of thinking about paying for inputs (through layaway micro saving payments instead of credit) the overall enrollment progress and momentum has been really positive to date.
myAgro staff are continuing to focus on maximizing the viral effect of each early adopter. Now farmers can earn a myAgro t-shirt after making their first layaway payment. The benefit is that they become walking billboards for myAgro and a popular question they’ll be asked by neighbors is “Where did you get that t-shirt?” which will lead to all kinds of interesting discussions – about myAgro, about the farmer’s decision to work with us and about their decision to start their layaway payments.
"Ka sènè soro yiriwa" is our motto in Bambara, the local language. It literally means "earn more profit from agriculture".
