The stars are aligned for myAgro!
With a generous grant through Salesforce.org’s Force for Change program, myAgro will make enhancements to its mobile platform in preparation for its work with Savings Groups. Globally, there are more than 12 million active participants in Savings Groups in over 73 countries — 78% of whom are women. myAgro sees partnering with the NGOs that manage these large smallholder farmer networks already organized into Saving Groups as an enormous opportunity. For myAgro, working through existing saving groups as a marketing channel reduces per farmer costs significantly, which will make the myAgro program easier to scale. For the partner NGOs, myAgro’s investment mechanism, mobile layaway, help their smallholder farmers generate income.
This is our second time receiving support from Salesforce.org’s Force for Change program since 2014, which helped accelerate myAgro’s reach from 3,500 farmers to 18,000 farmers in two short years.
“Our goal is to help nonprofits and educational institutions better serve their communities and deliver on their mission,” said Ebony Frelix, SVP of Philanthropy & Engagement at Salesforce.org. “By supporting myAgro’s mission to meet and respond to the large demand for its mobile layaway platform and farm service model, we hope to accelerate change and create a better tomorrow for the next generation.”
myAgro is the only organization globally that is implementing a mobile layaway savings approach to serving smallholder farmers. Built on Salesforce, our app is the groundwork that allows them to invest in seeds, fertilizer and training to increase their harvests and farm income 50 – 100%. As farmers go to their village shop to buy scratch cards for pre-paid phone minutes, they buy myAgro cards and layaway $1 to $50 to purchase seed and fertilizer during the planting season. When a farmer buys a myAgro card, a text message with the card’s code and amount is sent to myAgro’s mobile Salesforce platform, and myAgro allocates the amount to the individual farmer’s account. Our innovation, infrastructure, and success is built, and consistently improves, on Salesforce.
Salesforce.org’s Force for Change grant will help us bring the story of myAgro farmers and the model to a larger platform and audience to enable these new concepts and myAgro’s platform to spread and scale.
Here’s to our bright and scaled future with Salesforce.org!
About Salesforce.org
Salesforce.org is a nonprofit social enterprise with a mission to empower its community of stakeholders to accelerate impact in a whole new way. It impacts thousands of organizations and the millions of people they serve by delivering the world’s best nonprofit and educational technology solutions at affordable rates. It also inspires employee giving by matching their donations and driving volunteer engagement in the community. And it leverages a unique self-sustaining model to generously re-invest the revenue generated back into the community through strategic grants focused on education and workforce development.
Since 1999, Salesforce technology has powered more than 31,000 nonprofit and education institutions; Salesforce and its philanthropic entities have provided more than $160 million in grants; and Salesforce employees have logged more than 2 million volunteer hours around the world.
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