Impact – MyAgro

myAgro In Numbers

200,000

farmers served

156%

more food grown

1.1M

bags of additional food

$252

increased annual income per farmer

65%

of farmers are women

21x

more calcium and 4x more iron with our nutritional packages

1,000+

Team Members

Global Hubs

38.5%

Women on the Team

over

2,000

youth earning income

up to

$120

monthly commission-based pay earnings

55%

of Village Entrepreneurs are 35 or younger

61k

tons of additional food produced by climate-resilient crops and seeds

10x

return on investment for farmers who plant okra, part of myAgro’s crop diversification plan

30,000

farmers with climate insurance

over

1.5M

texts sent in FY21

97%

of small-holder farmers are left out of traditional microfinance loans

65%

of myAgro’s farmers are women

63%

of all myAgro VEs are women

customer density increases by

30%

when myAgro works with female-led savings groups

$95 B

per year lost in sub-Saharan Africa when women are left out of the workforce
(UNDP, 2016)

30%

increase in crop yields
when women have the same amount of land as men
(WFP, 2021)

90%

of income earned by women is reinvested into families & communities
(UNAC, 2012)

150 M

less hungry people
when female farmers have the same access to resources as men
(FAO, 2011)

25%

raise in labor productivity when girls and women are employed
(ILO, 2017)

increase in GDP when
10% more girls go to school
(USAID, 2017)

Our Model of Impact

All of our products are designed for the farmers and with the farmers.

Innovate

Any proposed changes to our product line starts with desk research and collaboration with research institutes. We develop hypotheses to take to the field. All of our agricultural innovations are meant to optimize the farmer’s investment and get us closer to our North Star.

Test and Scale

All innovations are first launched on the myAgro test fields. We develop prototypes that are then piloted with 30-100 farmers and closely monitored. If successful, we expand the trial to a few hundred farmers, measure the impact (Return on Income), and develop training materials.

Measure and Evaluate

If the second farmer trials are successful, we fine tune the product and plan for its adoption into our core product line. We train our staff and farmers on best practices and monitor results. Finally, our M&E team measures the impact, speaks to farmers, and provides feedback to the agriculture team for further improvements.

The myAgro model increases net income by $150 – $300 per farmer.

Case Studies

COLUMBIA UNIVERSITY

myAgro: Planting the Seeds
of Opportunity

Smallholder farmers make up 80% of the world’s poorest people. Founded in 2011, myAgro uses a mobile layaway model that enables smallholder farmers in West Africa to invest their own funds in high-quality seed, fertilizer, and agricultural training to increase their harvests and income.

Ceniarth

Lean Data Core Insights

Only 3% of myAgro customers say they had prior access to a similar service, and 98% said they could not easily find a good alternative. Most customers are within 16km of myAgro services.
This data suggests myAgro has a very strong market position, and potential for market growth.