Since 2021, Etienne Tchiebley has worked as a Sales Manager at myAgro. Called the “Prince of the South” by his colleague Loïc Froehly, he is in charge of implementing the sales strategy in southern Senegal to increase sales. Etienne also oversees all business development activities in his area. Beyond the numbers, Etienne says he wants to get to know the field team and build relationships with them in order to improve their work performance.
“When I arrived as Sales Manager dedicated to the southern regions, the field team was facing several challenges, in particular motivation and underperformance issues linked to the existing work methods,” he said. “As a strategy, I relocated to Kolda for a year to be closer to them. My objective was to know their mentalities, to listen to them to find sustainable solutions.”
Etienne shares that, at the end of the process, the field team appreciated having an office member by their side to assist and listen to them. They felt included as members of the team, and they were able to share their challenges while developing processes and strategies to overcome them. As a result, the South-West zone has hit 70% or more of its sales goals since last season, up from 50% or less before that. Furthermore, the Sales team noticed that the field team’s motivation increased as they expressed their satisfaction with Etienne’s leadership. They gave him the nickname “Etienne Nationale” to describe his dedication to the team. “At myAgro, Etienne is one of the people who motivates me and pushes me to give my best,” says Seydou Ba, Sales Leader. “You have left your mark on us with your simplicity, your overcoming spirit, and your humanity. We are grateful.”
Loic Froehly enjoys working with Etienne because he brought positive changes to myAgro and contributed to the field team’s trust and unity. Loic appreciates Etienne’s efforts, which have allowed the sales team to significantly increase their numbers while also improving the motivation and well-being of the field team.
Etienne used his 10 years of experience in B2C sales to transform his team, assisting them in communicating better and problem-solving to overcome performance obstacles. His mission was to assist the field team in becoming more results-driven and action-oriented.
“I love sales, the field, and knowing what’s going on there to solve problems,” Etienne said. So much so that this sales lover admits that he would now like to go beyond sales and actively participate in the transformation of people. He emphasizes the correlation between people and their condition and performance. Next year, he will be promoted to Program Manager Field Sales Support, where he will be in charge of resolving field issues to help the teams. He expressed his excitement about starting this new adventure at myAgro and helping the teams grow.
“My vision is to transform the mentality of the field teams so that they give the best of themselves and also create a passion for their work,” shares Etienne. As a key contributor to meeting sales targets, he now intends to look beyond the numbers and into the attitudes of the field teams in order to maximize their potential.
